Greetings Robotic Builders Inc. Members,
As a result of your continued enthusiasm we have been on a giant growth streak. We have been successful in efforts to commercializing some of your fellow distinguished members creations. We are proud to introduce a new product line that you all might be interested in building. It is the first RoboKit we are unveiling that you can put together called the Dawgone Dog Walker. This highly sophisticated robot, can help you take your dog for a walk and can be put together in any of our fine Robotic Builders Gyms. We are also pleased to announce that due to popular demand, we will be expanding our operations to Japan, so that they can join the ranks of our expert builders. We will bring a few Gyms online there and also expand our franchise opportunities to interested parties there. Finally we are happy to let you know that we will be acquiring Circuits On Demand, whose web based design tools allows you to quickly make up a circuit board and have small batch jobs produced and shipped to you. We look forward to all the new ways we will be able to serve our valued members.
Sincerely,
Walker Wheeler
President and CEO of Robotic Builders Inc.
Robotic Builders Management Team
Management team,
Below I have outlined how we are going to modify our organization structure to help facilitate all the changes and challenges we are taking on. Please see my notes about each item to understand how we are growing.
1) Your organization added a new product or service line.
Robotic Builders Inc. has now added their first RoboKit that can be assembled in our gyms or at home. To undertake this product line we have to expand into manufacturing and product distribution, which will result in a new functional area that reports to the CEO. We hope you get to see them in general distribution at a Radio Shack near you within the year.
2) Your organization grew to become an international organization. If is already international, then it expanded to a new region.
With our expansion into Japan, we will need to re-evaluate how we do operations and franchising. Since there is such a difference in culture and desired experience between the markets of North America and Japan, we will add regional operations managers under our current VP of Operations and Franchise. Hopefully this separation will help bring maximum value and effectiveness to the respective regions.
3) Your organization bought and merged with another organization (with not so similar products or services). What type of organization would this be and how would the merger look at the organization's structural level?
Finally our acquisition of Circuits on Demand is going to have some functional areas that overlap with our new RobotKits division. In addition to the manufacturing and distribution that both lines of business have, Circuits on Demand also brings a highly skilled software development team. Since these business lines largely overlap and Circuits on Demand may experience slow times, we can combine these areas to improve efficiency. The operation will be large enough to justify a direct report to me. Please see the revised organization chart for a better understanding of the coming changes.
Sincerely,
Walker Wheeler
Robotic Builders New Organization Chart
