A SWOT is a common tool used in strategic planning for organizations, and helps understand the bigger environment which the company is in and leveraged to operate. The SWOT looks at the Strengths, Weaknesses, Opportunities and Threats that an organization has or faces. The strengths and weaknesses represent internal organization state, where the opportunities and threats represent the external environment that the organization operates in or desires to operate.
Chevron Corporation is an integrated energy company that spans the globe. The following graphic represents a SWOT analysis that has been applied to the company.
The following is a link to the document that helped develop the above graphic, hosted in Google Docs.
Chevron SWOT
